The Story Of The Mondetta Company
FOUNDED IN 1986 ON THE COLD CANADIAN PRAIRIES
During a record-setting snowstorm on the cold Canadian Prairies, two sets of brothers stranded in a basement decide to make a little history of their own by starting a company called Mondetta in Winnipeg, Manitoba. At that time, circa 1986, communications were advancing and the world was “shrinking” and almost in an instant we became citizens of a global village. To reflect the changes we were witnessing, we coined the name ‘Mondetta’ meaning ‘small world’.
THE FLAG SHIRT WAS BORN AND THUS, A FASHION REVOLUTION BEGAN
With humble beginnings selling homemade t-shirts from a push cart at the beach, we started small and slowly. Two years later, the idea for the flag shirt was born and thus, a fashion revolution began. Global consciousness as a fashion statement took flight, momentum was gained and soon Mondetta earned an industry-wide reputation for its exceptionally designed and manufactured product.
Mondetta became a hugely successful, runaway brand with international demand and sales of the flag themed clothing reached millions in a matter of months. From this initial success, the company expanded and diversified, paving the way for the development of the MPG or Mondetta Performance Gear brand in 2002. Alongside the growth of this new brand, our Private Label division also grew into a thriving entity.
CELEBRATING DIVERSITY THROUGH A SPIRIT OF UNIFICATION
The Mondetta message of cultural diversity was forged from our own experiences. Born in East Africa but forced out by Ugandan dictator Idi Amin, we found refuge in Canada. Arriving virtually penniless, we had a first-hand experience of a multicultural upbringing in a country that truly celebrated diversity, exemplifying the idea of a global village. Throughout the history of Mondetta, our message has remained the same, advocating global harmony in a world undivided with the simple, yet powerful company slogan, “A Spirit of Unification.”
PIONEERS AND PASSIONATE INNOVATORS IN THE INDUSTRY
In today’s political climate, our founding message continues to resonate on a global scale. Inspired by the iconic “A World Undivided” flag-themed sportswear that first launched the company onto the scene over 30 years ago, our company roots and the original days of Mondetta continue to influence our direction and industry approach as we grow our legacy. One company with multiple entities tied together by one vision in a fully streamlined approach – Mondetta is a clothing company that continues to operate ahead of its time as pioneers and passionate innovators in the industry.